“Jag har alltid upplevt Anton som väldigt enkel och trygg att arbeta med. Anton är lyhörd, personlig och bra på att skapa förtroende. En av hans stora styrkor är förmågan att snabbt förstå komplexa frågor, bryta ner/förenkla problem på ett bra sätt som gör att de kan omsättas till tydliga actions.
En annan styrka är Antons förmåga att lyfta blicken och se helheten utifrån både ett affärsmässigt och organisatoriskt perspektiv - var kan och bör vi fokusera för att skapa mest värde med de resurser vi har.
Kort sagt har jag uppskattat vårt samarbete mycket och ser Anton som en person som kombinerar analytisk förmåga, struktur och god samarbetsförmåga på ett väldigt bra sätt.”
- Kristoffer Hagstedt CEO fd Whywaste
It is all about your Rhythm
About Anton Melin (founder and CEO)
I am Anton Melin, a driven entrepreneur and leader with a passion for business development, structure, and human potential. With a diverse background in retail, real estate management, finance, and movement coaching, I bring a unique combination of analytical skills, operational leadership, and strategic thinking.
My professional journey began at Ica Maxi in Alingsås, where I spent nearly eight years developing my understanding of sales, key performance indicators, and leadership. I progressed from store employee to sales manager for the Fruit & Vegetables department, overseeing an annual turnover of approximately 60 million SEK.
My curiosity about finance and business development led me into the real estate industry, where I helped build the investment company Melica Invest AB. As CEO and CFO, I had overall responsibility for the group’s operational management, financial budgeting, and business strategy. I have also served as a board member and invested in startup companies within IT and the grocery industry, such as Whywaste AB.
In recent years, I have worked as Head of Development and COO at Walkfeeling AB, a startup focused on health and movement. In this role, I was responsible for operational and financial structures, business development, and team leadership. I also coached clients individually and in groups, helping them unlock their movement potential, and trained new movement coaches at Walkfeeling Academy.
Beyond my professional commitments, music is a central part of my life. I have been writing and producing music for many years and run my own record label, releasing music under my own name. I have experience in both studio production and live performances and am deeply passionate about the creative process, from songwriting and arrangement to recording and mixing. Seeing a song take shape, refining the details, and bringing it to life is one of the most rewarding experiences I know. I also work to support other artists in releasing their music and developing their unique sound.
I am also an avid runner and have completed the Kalmar Ironman. And of course, I appreciate a perfectly crafted espresso.
I have a strong drive to develop and push projects forward. With my experience in financial analysis, creating structure, and building sustainable business models, I thrive in environments where I can contribute to both business and personal growth whether in finance, health, or music.